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Before its harmful effects were known, smoking was taboo for American and European women, even in private. Until the 20th century, smoking had such a strong association with men's command of the Opening the door to the dark side of marketing Torches of Freedom Wikipedia Big Tobacco's Spin on Women's Liberation The New York Times The 'Torches of Freedom' campaign from 1929 was one of the earliest examples of identity marketing. Edward Bernays a propagandist in World War 1 and the nephew of Sigmund Freud Light up a Torch of Freedom Cigarettes

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